PMS Mass Communication Paper-I

PUNJAB PUBLIC SERVICE COMMISSIONCOMBINED COMPETITIVE EXAMINATIONFOR RECRUITMENT TO THE POSTS OFPROVINCIAL MANAGEMENT SERVICE, ETC.

MASS COMMUNICATION (OPTIONAL), PAPER-I

TIME ALLOWED: 3 HOURS MAXIMUM MARKS: 100
Note: Attempt in English or Urdu.

Attempt any FIVE questions.

Q.1: How press laws and ethics are distorted in Pakistan by media biases and political leanings? How government and NGOs influence media coverage in Pakistan? (20)

Q.2: Give brief assessment of performance regarding cultural transmission of any five media houses in Pakistan. Would you like to advocate a ban on foreign channels like Star Plus? Give two arguments in support of your answer. (20)

Q.3: Describe brief history of Yellow Journalism. Explain this concept under the light of the examples from journalism in Pakistan? (20)

Q.4: Sub-editing is a demanding job which requires special focus on catering accuracy, fairness, balance and objectivity? Do you agree? Do you think the sub-editor of a Pakistani newspaper is fulfilling this requirement without any pressure? Write your frank comments. (20)

Q.5: "Media has powerful effect on society". Discuss. Will a message communicated through CNN be much more effective than the message communicated through BBC or vice versa? (20)

Q.6: Radio is a medium of immediacy and has the largest size of audience and range. Do you agree? Give an argumentative answer. (20)

Q.7: "Today's media is highly commercialized and responsible for disruption in the society." Do you agree? Discuss. (20)